Description
Marketing is a diverse field and a great career path. Combining creative, analytical, and strategic roles, marketing graduates can easily find a fulfilling role that speaks to their interests. However, those with a master's in management specialised in international marketing will be able to step into leading positions right away and enable projects, campaigns, and brands success.
In the IU Master of Management in International Marketing, you'll learn to analyse brand values and develop targeted marketing strategies for business-to-business or business-to-customer (B2B or B2C) companies. You'll come to understand consumer behaviour in depth, enabling confident decision-making in the fields of acquisition, consumption, and products and services. And, you'll master management skills to maintain excellent employee motivation, client relationships, and customer satisfaction.
Overall, a master degree in international marketing management will give you a well-rounded knowledge of business and expertise in marketing, turning you into a valuable leader in any company.
What you'll learn
Expand your marketing and sales knowledge with a focus on international business management, including purchase decision making and creating global marketing strategies.
Curriculum
- Managing in a Global Economy - 5 ECTS
- Strategic Management - 5 ECTS
- Sales, Pricing and Brand Management - 10 ECTS
- Advanced Research Methods - 5 ECTS
- Operations and Information Management - 5 ECTS
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