Strategic company growth requires focused web marketing, product management, and prudent data analysis. These are the subjects you will be studying from the start. By mastering the best techniques for creating business models and accelerating growth, you will learn the secrets of successfully building start-ups through courses like "Advanced Growth Hacking," "Business Model Design," "Lean Start-Up," and "Applied Research”. In your elective area, you will deepen your knowledge in modules of your choice, e.g., in "Neuromarketing", " Digital Transformation" and " Innovation and Sales".
- Advanced Growth Hacking-5 ECTS
- Business Model Design- 5 ECTS
- Lean Start Up- 5 ECTS
- Project: Growth Hacking Tools-5 ECTS
- Applied Research- 5 ECTS
- Seminar: Current Topics of Innovation and Entrepreneurship-5 ECTS