IU- Germany | MASTER IN DIGITAL MARKETING [120 ECTS]

Win over your target audience in the online world - with your Master's degree in Digital Marketing. ... Win over your target audience in the online world - with your Master's degree in Digital Marketing.

Created by created by International University of Applied Sciences| Germany last updated Wed, 03-Aug-2022  English
₹ 291216
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This course includes:

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    • image 9 lessons
    • image full lifetime access
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certificate

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Note : The above certificate is for reference, actual certificate will be available post completion of the course.

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The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects. 

You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in. 

Be it in mobile marketing, SEA (search engine advertising) or innovation and entrepreneurship, you’ll find a rich selection of elective modules to choose from and zoom in on. 

 

curriculum for this course
9 lessons
SEMESTER 1
6 lessons
  • Online and Social Media Marketing- 5 ECTS
  • Performance Marketing: Search and Social- 5 ECTS
  • Performance Marketing: Affiliate and Mail- 5 ECTS
  • Digital Analytics and Strategies- 5 ECTS
  • Applied Research- 5 ECTS
  • Project: Agile Online Marketing-5 ECTS
  • Seminar: Marketing Responsibility- 5 ECTS
  • Master Thesis- 15 ECTS
  • Elective A- 10 ECTS

You can start your desired study programme at IU International University of Applied Sciences if you meet the requirements.

The admissions documents must be provided in English or German, if they were not issued in one of these two languages, a translation is required. If you need to translate your documents, we can help refer you to our trusted translation partners.

 

Admission Requirements for 120-ECTS: 

  • Completed, undergraduate degree with 180 ECTS with a focus on economics or business administration  
  • Your degree must be from a state or state-recognised higher education institution/university  
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree 
about the instructor
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IU is the leading private university for online studies in Germany. We are a Digital ready university in Germany with QS 5star ratings & CHE ranking of 1.4 for Education quality Get your fully accredited German degree from the largest private university to offer online studies in Germany. We already serve over 85,000 students worldwide. We provide students all over the world with everything you need to study anytime, anywhere. Whether you’re looking for a distance learning programme to study online at home, or you want to experience university life on campus, we have programmes for both. The majority of our programmes are available fully online with options for part-time studies and generous scholarships: so, you can find a degree that suits your learning style and situation. 85,000 students already study with us—we hope you will too.
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