Description
In its study from October 2018, the global consulting firm McKinsey, demonstrated that companies who regard design and the employment of creativity as principal drivers in their value-generation outperform industry-benchmark growth by as much as two to one.
Comprehensive disruption through digitisation, changing marketplaces, and consumer behaviour have created a new professional playing field between creative design, business strategy, and IT development.
Category: Art and Design masters
Degree: Master of Arts
Starting semesters
- Winter semester: September
- Summer semester: March
Duration: 2,3, or 4 Semesters
Language of instruction: English
Tuition fee
- EU applicants: from 11,988 € yearly
- Non-EU applications: from 13,188 € yearly
Internship semester / semester abroad: 5th Semester
Credits:
- Standard: 120 ECTS
- Fast-Track: 60 or 90 ECTS
Campus: UE Innovation Hub
*Important note: There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19.
Highlights:
- Individual development
- Small learning groups
- Creative freedom
What you'll learn
Understand how to use design as a prominent driving factor behind business decisions and how to incorporate right-brain-thinking and an artistic attitude in business, as strategic assets in the generation of innovation and sustainable consumer-value, and in the transformation of a companies’ organisation and vision.
More and more companies are understanding the substantial value that design can bring to them:
- Design creates meaningful products and better development processes
- Disruptive or radical innovations require new development processes
- Design gives a conceptual dimension to idea-finding and concept-development
- Design is a human-centered activity
Therefore, the market needs experts who have a strong standing in design and in business and who can successfully organise design both as strategy and as process.
Career roles:
- Design Development & Management
- Design Research & Strategy
- Corporate Culture & Strategic Brand Management
- New Business Development
- Product & Innovation Management
Curriculum
- Strategic branding Product strategy Business management and marketing Atlas of design Advanced Research Methodologies
