Description
Be a key player, not just a spectator: manage sportspeople, plan events, and stir emotions. Few industries inspire as many people as the sports and events sector. With the football World Cup and music festivals now celebrated as major events, and sports clubs developing into large corporations, sports and events businesses are not only becoming more exciting but also increasingly lucrative. A degree in Sport & Event Management from UE will enable you to play an active role in shaping this vibrant industry.
Duration: 6 Semesters in total (full-time)
Starting semesters:
- Winter semester: September
- Summer semester: March
Language of instruction:
- English (Berlin, Hamburg)
- German (Iserlohn, Hamburg)
Tuition fee:
- EU applicants: 8,940 € yearly
- Non-EU applicants: 11,340 € yearly
Credits: 180 ECTS
Internship semester / semester abroad: 5th Semester
**Important note: There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19.
Specialisations
- Football Management
- eSport studies
Campus
- Hamburg, Berlin (English)
- Hamburg, Iserlohn (German)
What you'll learn
As a student on the Sport & Event Management programme, you will learn how to manage professional events: from conception and planning to implementation and evaluation. You will gain an understanding of event processes and formats in both recreational and professional sports. You will also acquire a comprehensive understanding of business administration in order to prepare you for the demands of the business world.
You will continuously expand your knowledge through practical projects. In addition, you have the opportunity to specialise in Football Management at an early stage. During your semester abroad, you will study at a prestigious partner university and have the chance to add an international perspective to your professional profile.
Since virtual concepts are becoming more important in many industries, the latest virtual possibilities in the study programme allow Virtual Reality projects to be designed and implemented for sport events and other events.
Career roles:
With a degree in Sport & Event Management, you will have the expertise required to manage events of all sizes: from conception to realization. These are valuable competencies in almost any sector. Thanks to your diverse practical experience gained throughout your studies, you will have had the opportunity to interact with decision-makers from businesses and professional sports organizations from an early stage.
Typical areas of work for Sport & Event Management graduates include:
- Sports marketing and communications
- Events marketing
- Sponsorship and PR
- Roles in marketing and events departments of companies
- Roles in sporting goods companies, sports clubs, or associations
- Management for commercial sports providers
- Trade fairs and congresses
- City marketing
Curriculum
- Sports and Event economics Management Basics Mathematics and statistics Economics Marketing, sales and CRM Employability: Business English
