Description
Turning your passion into a career – a dream, especially for sports enthusiasts. Basketball has much more to offer than sports entertainment, and no one knows this better than ALBA BERLIN, one of Germany’s most successful basketball clubs.
Become a sports and event management champion! This bachelor programme in German language with selected modules in English offers a unique opportunity to become a real expert: you will study at the UE in Berlin and gain an excellent academic education in the principles of management and business administration. At the same time you will receive practical knowledge at ALBA BERLIN, giving you insights behind the scenes of the biggest basketball club and one of the leading professional sport clubs in Germany.
While you study ALBA pays you a scholarship of at least € 300 monthly.
Category: Dual study programme
Degree: Bachelor of Science (B. Sc.)
Tuition fees
- For EU and non-EU applicants: from 690 € / month
- The practice partner ALBA BERLIN offers successful applicants a scholarship of € 300 monthly.
- This scholarship can be increased after the first semester, depending on the student's performance.
Semester starts:
- Winter semester: August
Mode of study
- Dual with integrated practice phases in the split week model (2 days at the university, 3 days at the practice partner).
- Hybrid study options are individually agreed upon with the applicant
Duration: 7 semesters (3,5 years)
Language and place of study: German* in Berlin
*With selected modules in English
Credit Points: 180 ECTS
Areas of expertise: Sports, event management, business administration
What you'll learn
As a Sports or Event Manager, you can expect a career with constant new challenges. Whether it is a sports event, a fashion show or an exhibition – creativity, good project management and business know-how are key factors for success. You might be working in the marketing & sales department of an international company developing campaigns or PR activities for big sports brands. You can also work for a sports club or event agency, organising large sports events, managing artist bookings or sponsorships.
As Sports Manager, you will work with passionate professionals. The stadium’s VIP box might be your office.
Career roles:
- Clubs, federations (e.g., UEFA, FIFA) and leagues (e.g. Beko Basketball Bundesliga)
- Sports marketing agencies (e.g., SportFive and Infront)
- Event agencies (e.g., Vok Dams or Jack Morton Worldwide)
- Sponsorship, PR and event marketing departments in big companies (e.g., Red Bull, VW, Bayer or Carlsberg)
- Event location management (e.g., Mercedes-Benz Arena in Berlin, The O2 in London)
- Sporting goods industry (e.g., Nike, Adidas, Puma)
Curriculum
- Sports and event economics Management Basics Mathematics and statistics Marketing, CRM and sales
