UE Germany | Bachelor (B.Sc.) | Digital Media & Marketing (dual)

Become a digital pioneer and real all-rounder, learn to understand the complex relationships between marketing, business administration and communication design and shape the future of media communication on an expert level! Become a digital pioneer and real all-rounder, learn to understand the complex relationships between marketing, business administration and communication design and shape the future of media communication on an expert level!

Created by Created by University of Europe Germany Last updated Fri, 02-Dec-2022  English

UE Germany | Bachelor (B.Sc.) | Digital Media & Marketing (dual)

Become a digital pioneer and real all-rounder, learn to understand the complex relationships between marketing, business administration and communication design and shape the future of media communication on an expert level! Become a digital pioneer and real all-rounder, learn to understand the complex relationships between marketing, business administration and communication design and shape the future of media communication on an expert level!

Created by Created by University of Europe Germany Last updated Fri, 02-Dec-2022  English

Program Overview

Description

The subject areas of this interdisciplinary dual bachelor's degree range from the production of digital content (e.g. on social media, websites, and podcasts) and modules in the field of business management to blockchain technology and virtual reality. The programme is held in German with selected modules in English.

The modern equipment at our campuses allows you, for example, to handle a simulated social media crisis or to use our audio and TV studios to create various digital products. Our professors from academia and industry support you in the implementation of your projects and enable an effective transfer of knowledge between your practice company and the university for your successful career start.

Category: Dual study programme

Degree: Bachelor of Science (B.Sc.)

Tuition fees

  • Study for 0 €
  • The tuition fees of € 690 per month usually get covered by your practice partner.

Language and place of study: German* in Berlin, Innovation Hub, Hamburg, Hanover and Iserlohn (with selected modules in English)

Areas of expertise: Media and management, marketing, microeconomics, business administration, public relations

Semester starts:

  • Winter semester: September

Duration: 7 semesters (3,5 years)

Mode of study

  • Dual with integrated practice phases in the split week model (2 days at the university, 3 days at the practice partner company).
  • Hybrid study options are individually agreed upon with the applicant.

Credit Points: 180 ECTS

What you'll learn

  • Our graduates are proficient in both economically sound ways of thinking and visionary media practices.
  • Their specialist skills, professional experience gained as part of the dual degree course and their multidisciplinary knowledge make our alumni into sought-after experts.

Career roles:

  • Brand, Crossmedia, Innovation, International Communications and Social Media Managers
  • Communication consultants
  • Press officers

Curriculum

Curriculum for this course
7 Lessons
SEMESTER 1
1 Lessons
  • Media management, Mathematik und Statistik, Wirtschaftswissenschaften
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This course includes:

    • image 7 Section
    • image 7 Lessons
    • image

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