Description
This programme is aimed specifically at those who are curious and have the creativity to go unusual ways and develop new technical products that influence the world. With its comprehensive modules in business informatics, AI and data science this study programme offers a wide spectrum of possible employment opportunities.
As part of the course held in German with selected modules in English, you will learn how to work with data, how to analyse and present it and how your design skills and creativity can be used in the digital world. With the help of various practical projects at the UE and in your practice partner company, you will qualify for jobs in a variety of industries where the demand for specialists with data analysis, management and IT skills is only going to grow in the foreseeable future.
Category: Dual study programme
Degree: Bachelor of Science (B.Sc.)
Tuition fees
- Study for 0 €
- The tuition fees of € 690 per month usually get covered by your practice partner.
Language and place of study: German* in Berlin, Hamburg, Hanover and Innovation Hub
(With selected modules in English)
Areas of expertise: Business informatics, management, tech, data science
Semester starts:
- Winter semester: September
Duration: 7 semesters (3,5 years)
Mode of study
- Dual with integrated practice phases in the split week model (2 days at the university, 3 days at the practice partner company).
- Hybrid study options are individually agreed upon with the applicant.
Credit Points: 180 ECTS
What you'll learn
- Conveys the content of a business informatics course with a strong focus on digital business models and products.
- Build management skills for the cultural change of digital transformation in companies and society.
- Learn the methods of effectively integrating digital innovations into existing business structures as well as recognising and implementing new technical trends.
- This course offers training in all business-relevant areas such as finance, accounting and HR, making the students competent all-rounders who support business development and digital transformation and master complex issues of Industry 4.0.
Career roles:
- Business
- IT
- Marketing sectors
- Corporate communications
- Public relations
- Non-profit organisations (NGOs)
- Tech
- Cybersecurity
- Market research
- Public affairs
Curriculum
- Programming, Marketing, Sales & CRM, Management Basics
