Description

As a digital product manager, you act as the voice of the customer in decisions about strategy and future product development. She or he will use data from customer insight and competitive analyses to ensure that products are future proof. Digital product managers also work in close contact with marketing to help promote the products to the right customers. They are also responsible for creating the product backlog, which is a dynamic to-do-list at the core of product development.

Digital product managers need a broad, interdisciplinary and integrated understanding of business, information technology, quantitative and legal principles. They can independently and holistically identify opportunities and formulate structured requirements for digital products and coordinate agile development teams and organizations.

Category: Art and Design bachelors

Degree: Bachelor of Arts (B.A.)

Starting semesters

Winter semester: September
Summer semester: March

Duration: 6 Semesters

Language of instruction: English

Tuition fee

EU applicants: 9,310 €
Non-EU applicants: 12,110 € (yearly)

Internship semester / semester abroad: 5th Semester

Credits: 180 ECTS

Campus

UE Innovation Hub

*Important note: There is no guarantee that classroom teaching will be possible throughout the semester due to COVID-19.

Highlights:

Individual development
Creative freedom
Small learning groups

What you'll learn

A broad body of knowledge related to business, information technology and strategic development.
Be able to identify and articulate business opportunities for the development of innovative, customer-centered products.
Generate strategies based on insights from a variety of data, like economics, sociology, psychology, marketing and technology.
Understands the need to create products that represent and fit the cultural values of the brand.
Can work in interdisciplinary teams due to new learning experiences and cooperation in group-projects and also work on their own personal development, which includes the development of assertiveness and flexibility.
A high level of personal maturity as well as leadership and decision-making skills to take on responsibility from an entrepreneurial perspective.
Possesses moderation, organizational and communication skills.

Curriculum

Curriculum for this course

6 Lessons

SEMESTER 1

1 Lessons

Theory 1: Art, Design and cultural studies General design foundations Program foundation 1: Finance and controlling Foundation project 1: Business Analytics & Data Driven Decision Making Tool and technologies 1: Digital Workflow & Collaborative

SEMESTER 2

1 Lessons

Theory 2: Theories and Discourses in Media and Cultural Theory Studium Generale: Essentials Program foundations 2: Digital Product Innovation & Marketing Foundation project 2: Design Thinking & Agile Project Management Tools and technologies 2:

SEMESTER 3

1 Lessons

Theory 3: Discourses of Aesthetics and Ethics Project 3: Product strategy Project 4: Business Model Design Tools and technologies 3: Strategic Design Methodologies

SEMESTER 4

1 Lessons

Theory 4: BA Proposal Project 5: Organizational Design & Entrepreneurship Project 6: Products for Social Responsibility & Sustainability Professional practice: Start-up culture

SEMESTER 5

1 Lessons

Semester Abroad or Internship Semester

SEMESTER 6

1 Lessons

Curatorial Practice: Presentation Methods BA project: BA Thesis BA Project BA Defence

UE Germany | Bachelor (B.A.) | Digital Product Management