Description
The Diploma in Digital Marketing Specialist Co-op program focuses on marketing, advertising and campaign management through the PPC marketing model, social media networks and research to build the correct marketing strategy. This program qualifies for Second Career funding.
This program is powered by the Digital Marketing Institute (DMI) and Perlego. Upon successful completion, you will also receive a Digital Marketing Associate certificate.
Duration: Full-time: Academic: 24 weeks in-class and 12 weeks Co-op Total length: 51 weeks including scheduled breaks
Start Dates: Blended Learning May 2, 202; September 6, 2022
Class Time: Daytime
What you'll learn
- Develop digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters
- Make use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics
- Improve your writing and create content for promotional purposes
- Conduct surveys to identify the interests and concerns of key stakeholders
- Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads
- Gain an additional certificate from the Digital Marketing Institute
- Strengthen your resume with Canadian work experience
- Co-op placement* or Capstone
Graduates of this diploma can consider career opportunities under NOC 1123 which include positions such as:
Communications officer
Digital marketing specialist
Social media coordinator
Content creator/writer
Curriculum
- Introduction to Marketing and Branding
- Google SEO
- Website Building and Design for Marketers
- Google Analytics
- Managing social media Sponsored Campaigns*
- Pay Per Click Marketing with Google Ads*
- Campaign Management, Regulations and Compliance
- Copywriting
- Work Placement
