Description
Doing business online has become absolutely essential to nearly every organization. Even if a company does not actually sell their products or services online, they will still likely need social media profiles and a website.
Become highly-proficient in digital marketing strategy, social media management, and successfully starting and running an online business. Study using industry-standard software programs and online platforms, within a curriculum that is constantly updated to give you an edge in the job market.
Key facts
Intakes: January, April, July and September
Eligible for post-graduation work permit
Duration:
- 1110 Hours
- 14 Months
- 3 Semesters
- Full-time
Daytime classes
ACS (Attestation of College Studies)
Program delivered in French or English
Tuition fee:
2 years program eligible for Post-Graduate Work Permit
- Tuition – CAD$ (Domestic): 12,000
- Tuition - CAD$ (International): 12,000
What you'll learn
- Successfully start and run an online business
- Develop, plan, and execute a comprehensive online marketing plan
- Set up and run an online store
- Analyse and interpret financial and business data
- Set up and manage an online customer service system
- Achieve high proficiency in all of the key software programs and online platforms necessary to successfully run an online business
- Plan and execute online sales and marketing representation strategies
- Identify global market opportunities and adjust business and marketing practices to address legal and cultural differences
- Be aware of the most important laws and regulations related to running an online business
- Recruit, train, and manage the sales force for a business
Career roles:
- Digital Marketing Consultant / Strategist
- Digital Marketing Manager
- Digital Account Manager
- Social Media Manager
- Advertising Consultant
- Marketing Director
- Marketing Coordinator
- E-Commerce Consultant / Strategist
- Online Store Manager
- Online Sales Manager
Curriculum
- • Starting an Online Business (60h) • Introduction to Digital Marketing (60h) • Spreadsheets and their Applications (45h) • Introduction to Accounting (60h) • Social Media Management (60h) • Online Customer Service (60h) • Digital Business Law (45h)
