Description
The IU Master of Business Administration (MRA) in international Marketing expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement quality customer relationship marketing (RM) and increase customer value through an understanding of long-term customer loyalty
Once you graduate with an MBA in International Marketing, you can analyse brand values and determine the factors that drive consumer-based brands. You'll be able to confidently develop targeted marketing strategies and communicate them convincingly to your team. Marketing is a diverse field. You might lead marketing activities for business-to-business (B2B) or business-to-customer (B2C) companies or even political or charitable organisations. No matter where your path takes you, you will lead with a great instinct for market potential and risk, crises management and dealing with clients, social media opportunities and more- while recognising the potential in your employees and fueling their development. Your team, your business partners, and especially your customers will be the central focus of your work which you will manage with energy and expertise,
What you'll learn
Develop excellent skills in management, leadership, and communication and learn to base confident decisions on marketing data and business context.
Curriculum
- Leadership - 5 ECTS
- Innovation and Entrepreneurship- 5 ECTS
- International Marketing - 5 ECTS
- Performance Measurement- 5 ECTS
- Corporate Finance - 5 ECTS
- Managerial Economics - 5 ECTS
