IU- Germany | MASTER IN DIGITAL MARKETING [60 ECTS | 120 ECTS]

Be it on the web, via mobile, social media or e-mail – our Master’s degree programme in Digital Marketing covers all you need to know about winning over your target audience, regardless of channel.  

Both in the 120 ECTS and in the 60 ECTS programme, you’ll explore results-driven marketing mainstays, such as performance marketing or digital analytics and strategies.  

Develop your technical skills, but also creative thinking, agile work methods and other tools that will help you develop a multi-channel, holistic approach to digital marketing. 

Round up your studies with elective modules where you can sharpen your unique marketing toolbox by specialising in specific areas that match your passion. 

The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects. 

You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in. 

Be it in mobile marketing, SEA (search engine advertising) or innovation and entrepreneurship, you’ll find a rich selection of elective modules to choose from and zoom in on. 

Mode: Online

ECTS: 60 ECTS or 120 ECTS

Click Here to Access Course Module: 60 ECTS MODULE | 120 ECTS MODULE

Course Fee:

Full-time (12 months): ₹ 29,445/mth

Part-Time 1 (18 months): ₹ 22,912/mth

Part-Time 2 (24 months): ₹ 17,915/mth

Your Digital Marketing career outlook

Once you’ve completed your studies in the Digital Marketing online Master’s programme, and established your expertise in the field, you can expect excellent career opportunities across a wide range of industries, with plenty of options to advance into a managerial position.  Some of the jobs you could pursue include…

Digital Marketing Manager

As an online marketing manager, you’ll work as a marketing all-rounder, responsible for making your company's website or online store have a real impact in the digital realm. To do so, you’ll work on optimising reach and conversion rates, align campaigns across channels, carry out strategic marketing planning and take care of the timing and budgeting of various marketing measures. You might also work in a specialised function of this role, for example as an Online Marketing Manager for SEA, where your work will be focused on one area: in this case, search engine ads and advertising. 

Head of Digital Marketing

As head of online marketing, you’ll act as a manager in the online marketing department of a company. In this position, you won’t be working on one specific focus area, but instead have a holistic view of the online marketing efforts. Based on data, you’ll need to take operational decisions in day-to-day business activities. You’ll know how to measure success and how to interpret metrics (e.g. CPC, ROAS, AOV, etc.). Your tasks will also include management and leadership decisions.

Performance Marketing Specialist

Performance marketing specialists are experts who approach and align online marketing in a performance-oriented way. In this position, your focus will be on the conversion rate and thus, for example, on the question of how prospects can become customers. You’ll plan and optimise the marketing budget to maximise the CPA (cost per acquisition) rate. In doing so, you’ll need to create and analyse campaigns through key performance indicators. In addition to developing the marketing communication strategy, you’ll need to constantly test all marketing activities and develop new channels for growth.

International University of Applied Sciences| Germany

IU is the leading private university for online studies in Germany. We are a Digital ready university in Germany with QS 5-star ratings & CHE ranking of 1.4 for Education quality. Get your fully accredited German degree from the largest private university to offer online studies in Germany. We already serve over 85,000 students worldwide. We provide students all over the world with everything you need to study anytime, anywhere. Whether you’re looking for a distance learning programme to study online at home, or you want to experience university life on campus, we have programmes for both. The majority of our programmes are available fully online with options for part-time studies and generous scholarships: so, you can find a degree that suits your learning style and situation. 85,000 students already study with us—we hope you will too.