Description
The MSc Digital Marketing programme is designed to provide students a critical insight and expert knowledge of digital marketing, allowing them to further their careers in this rapidly growing industry.
Digital tactics are an important aspect of any company's marketing strategy in today's technologically evolved business sector. This course will provide you with the knowledge you'll need to create and implement effective digital marketing strategies. It will cover a variety of topics, including the principles of the digital business environment, data-driven decision making, and today's leading marketing methods.
Duration: 1 Academic year
Campus: GISMA’s Central Berlin Campus
Application fee: €2,000
Fee: €16,000
You eligible for a discount of 5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date + 20% Early Bird Offer!
What you'll learn
Throughout the course, we'll connect theory to practise and apply what you've learned to real-world scenarios, ensuring you're ready to enter the workforce in this fast changing industry. Students can also cooperate with professional organisations and businesses, as well as engage in entrepreneurial activities, to improve their employability after graduation.
This curriculum incorporates Salesforce Trailhead and Amazon Web Services (AWS) Educate material, providing students with access to the most up-to-date tools and resources for their studies and future professions.
Curriculum
- • Digital Marketing Technologies (30) • Digital Consumer Behaviour (30) • Data Driven Decision Making (30) • Blockchain (30) • Fintech (30) • Procurement and Supply Chain Management (30)
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