Description
- The online programme created by Amity provides a holistic view of business management that will not only cover modern tools & practices but will also provide you with the ability to manage critical business decisions.Today we are at a stage where world is moving digitally. This has to be a mandatory skill in today’s growing industries to make our own food plate more healthy and colorful.Our goal behind creating this course is to focus on imparting knowledge and wiping out the learning gaps. And stay ahead with technological trends as well as stay ahead of the competition.
The key reasons for which people take an Online Digital Marketing Program : Marketing Professionals, Professionals in other Roles, Business Owners & Entrepreneurs, Digital Marketing Professionals, Students & Fresher’s.
What you'll learn
Semester1
Accounting for Managers
Marketing Management
Managerial Economics
Statistics for Management
Professional communication
Semester 2
Business Research Methods
Financial Management
Human Resource Management
Conflict Resolution and Management
Legal Aspects of Business
Semester 3
Professional Ethics
Strategic Management
Minor Project
Semester 4
Management in Action - Social Economic and Ethical Issues
Digital Marketing
Major Project
Specialization
Digital Marketing Management :
Semester 3
- Managing The Value of Customer Relationship
- Performance Marketing
- Selling Ideas - How to Influence Others
- Social Media Optimization
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Semester 4
Marketing Analytics - Data Tools and Techniques
2 Years | 4 Semesters
Curriculum
Curriculum for this course
4 Lessons
Semester 1
1 Lessons
- Accounting for Managers, Marketing Management ,Managerial Economics, Statistics for Management, Professional communication
