Description
An exhaustive three-year (6 semesters) undergraduate programme offering in-depth study of theoretical concepts and functional areas in Business Administration. From managerial economics, business mathematics, organizational behavior, accounting, marketing, human resource, business law, management information systems, financial management, production & operations and advertising & sales promotion to total quality management, business statistics and behavioral science – the course covers important concepts, practices and trends in the subject area. The course provides high-quality academic and technical training covering key functional aspects of business and their interconnection. The course covers the main business theories combined with practical implementation to develop knowledge and skills in real-time management and business decision-making. Given its scope, the programme will benefit anybody (with 12 / 10+2 years of formal schooling) keen to gain deep knowledge in the subject area.
What you'll learn
SEMESTER 1
Accounting Fundamentals
Principles of Marketing
Management Foundation
Business Statistics
Business Communication
SEMESTER 2
Fundamentals of Financial Management
Environmental Studies
Fundamentals of Human Resource Management
IT Applications in Business
Individual Excellence and Social Dynamic
SEMESTER 3
Essentials of Production and Operations Management
Principles of Organizational Behaviour
Research Methods for Managers
Cross Cultural Management
Financial Markets and Services
SEMESTER 4
Sales and Distribution Management
Fundamentals of Project Management
Fundamentals of Entrepreneurship
Principles of Consumer Behaviour
Operations Research
SEMESTER 5
Business Strategy
Marketing in Digital Age
Managing Customer Relationships
Financial Planning
Quality Management
Professional Ethics
SEMESTER 6
Business Strategy
Marketing in Digital Age
Managing Customer Relationships
Financial Planning
Quality Management
Professional Ethics
Curriculum
- Accounting Fundamentals Principles of Marketing Management Foundation Business Statistics Business Communication
