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B2B or Business-to-Business commerce entails a situation where two business organizations conduct a commercial transaction. Examples of such business transactions can be the sourcing of materials for the production process, the requirement of services for operational needs, and the re-selling of services and goods produced by others. When compared with B2C or Business-to-Customer commerce, the sales model in the B2B domain is more strategic and designed to appeal to the rationale of the buyer...